... executive, Tim Schaaff, are transforming electronics giant, Sony. Design/methodology/approach – Reports on how Sony Chief executive, Howard Stringer, has hired ex-Apple top executive, Tim Schaaff, to put some “zing”into Sony’s products. Highlights how Sony continues to under perform in comparison with its...

... When people buy color TVs, there is one color they really look out for – green. Or so Sony found out in the mid‐1990s when a Dutch consumer magazine gave one of its models a poor environmental rating. Market share fell by 11.5 percent while that of competitors’ TVs which received good ratings...

... beyond the wildest imagination. Sony, for example, is currently developing the third generation of AIBO, billed as the world’s first “entertainment” robot. A runaway success in Japan after its sell‐out launch in 2001, the product has already created as much interest in the company’s other two...