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Journal Articles
Cathay & Southwest: flying the flag of good practice in airline mergers
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 20–22.
Published: 13 July 2015
...Mr Mark Thomas; Reetesh Sharma; Mark Thomas Purpose – This article highlights the essential factors to be considered for successful mergers and acquisitions (M&As) in the aviation industry. The article draws insights from the successful deals between Morris and Southwest Airlines as well...
