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Keywords: Spill-over effect
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2021) 37 (2): 29–31.
Published: 18 December 2020
..., for these companies, generated higher intended and spill-over effects than risker explorative strategies. The companies did find that applying knowledge learned elsewhere, such as at one of their overseas factories, in a new context enabled them to benefit from the so-called spill-over effect of co-creation...
