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Keywords: Spirits
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 28 (1)
Published: 30 December 2011
... theory Organizations Sales campaigns Spirits Strategic marketing United Kingdom Article type: Abstracts From: Strategic Direction, Volume 28, Issue 1 Argues that an economic crisis and recession is not the time to trim brand portfolios, but to expand them, to take advantage...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2011) 28 (1)
Published: 30 December 2011
... © Emerald Group Publishing Limited 2011 --> Brand management Competitive strategy Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Spirits Strategic marketing United Kingdom...
