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Keywords: Sponsored search
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (1): 12–14.
Published: 12 January 2015
... the article in context. Findings – Sponsored search accounts for around half of the current market which is dominated by major players Google, Yahoo and Bing. This process refers to advertisements chosen for each page and secured by companies that succeed in a bidding contest. Firms pay the search...
