... and places the articles in context. Findings Effective management of sponsorship is especially critical in any voluntary sports club with multiple sports divisions. Such clubs must implement measures that balance the benefits of a centralized approach against the need to permit sufficient autonomy...

... and anecdotes on the breakdown of the relationships. Reference Xue , H. and Mason , D. (2017), “ Stakeholder influence strategies in China: the case of Beijing’s mastercard center ”, International Journal of Sports Marketing and Sponsorship , Vol. 18 No. 4 , pp. 400 - 417 . ©...

... many more similarities. Perhaps the moral of the story is that when it comes to the world’s one true global game, barriers really are broken down between countries. © Emerald Group Publishing Limited 2014 Cross-cultural marketing Sponsorship World Cup Sports marketing After all...

..., there was little effect on the share prices and their return to investors during the sponsorship timeline of the Olympic Games. Discovering links to sponsorship and hard data is notoriously difficult, but it does show prospective sponsors that looking here to assess return on investment (RoI) may not be the most...

...M. Barnett © Emerald Group Publishing Limited 2012 --> Advertising Brand management Consumer goods Consumer marketing Marketing management Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Sales campaigns Sponsorship...

... corporate sponsorship, drug scandals, professionalism and viewing figures in the billions were a thing of dreams. Practical implications Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value The briefing...

...C. Dundas Describes how digital advertising media can be combined with sponsorship to help users engage with the brand and enable companies to derive more value from the sponsorship. Explains that display advertising in digital media is now well established, and specialist agencies have emerged...

...K. Earl Earl K. Admap (UK), April 2010, Vol. 45 No. 4, Start page: 20, No. of pages: 4 Introduces a special feature in this issue of Admap magazine (“Sponsorship:present and future”) to define the important place currently occupied by sponsorship in the process...

...M. Choueke © Emerald Group Publishing Limited 2010 --> Coca-Cola Marketing strategy Sponsorship Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 4 Choueke M. Marketing Week (UK), 1 October 2009, Start page: 24 No. of pages: 2...

... pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2009 Sports Marketing strategy Sponsorship Cricket South Africa In addition to on‐the‐field competition by athletes and coaching staff, sports teams compete “off...

... © Emerald Group Publishing Limited 2006 --> Sponsorship Brand management Marketing communications Marketing strategy Vodafone Building contemporary brands: a sponsorship-based strategy Cliffe SJ , Motion J Journal of Business Research, (USA), Aug 2005...

.../adidas link and implied that adidas was also part of the national identity. In effect, shrewd advertising had allowed adidas to become synonymous with New Zealand traditions. Sponsorship is routinely a one‐off arrangement whereby money is exchanged for publicity. Many perceive co‐branding as a longer...