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Keywords: St. Petersburg
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (2): 16–18.
Published: 30 December 2019
... and places the articles in context. Findings This research paper concentrates on the capacity of museums to bolster the city brand of St. Petersburg through the strategic selection of souvenir products made available for sale within its museum shops. Selling high quality souvenir products distinguished...
