Keywords: Staff attitudes
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Journal Articles
Strategic Direction (2013) 29 (9): 28–30.
Published: 16 August 2013
... only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format. © Emerald Group Publishing Limited 2013 IKEA International retailing Brand management Staff attitudes National cultures Social values Brand identity Sense‐making Sense...

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