Keywords: Start‐up business
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Journal Articles
Journal Articles
Strategic Direction (2011) 27 (10): 33–34.
Published: 20 September 2011
... Business growth Start‐up business Leadership Lara Morgan is the founder and former CEO of Pacific Direct. Basically a “world‐class saleswoman” with a massive belief in herself and her company, she revolutionized the hotel amenities market, bringing together some of the most famous brands...

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