Keywords: Strategic Orientation
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Journal Articles
Strategic Direction (2026) 42 (2): 12–14.
Published: 24 February 2026
... and places the articles in context. Findings The study finds that pursuing efficiency and service quality simultaneously may reduce profitability, and that this effect depends on a firm’s strategic orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Journal Articles
Strategic Direction (2023) 39 (4): 14–16.
Published: 04 April 2023
... globalization orientation Strategic orientation B2B Manufacturing In the pursuit of business growth, many organizations go beyond domestic boundaries and seek opportunities in international markets. Some firms may make their market offering available to customers in different countries. Businesses may...
Journal Articles
Strategic Direction (2023) 39 (2): 12–13.
Published: 05 January 2023
... and places the articles in context. Findings This paper found that strategic orientation, specifically customer and competitor orientation play an important role in determining firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal Articles
Journal Articles
Strategic Direction (2019) 35 (2): 30–31.
Published: 14 December 2018
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Small business Innovativeness Strategic orientation Small firms All...
Journal Articles
Strategic Direction (2018) 34 (1): 10–12.
Published: 08 January 2018
... all, how many CEOs would also like to sign off on potentially less productivity and more risk by allowing their creative minds to run a little freer? Innovation Strategic orientation Creativity Knowledge management The ability of senior managers to manage...
Journal Articles
Strategic Direction (2013) 29 (6): 12–14.
Published: 17 May 2013
... in social networks on strategic flexibility and the moderating role of strategic orientation in these relations. Strategic orientation is a collection of decisions by which CEOs attempt to adapt the enterprise to its environment. They interpret specific environmental changes as threats or as opportunities...
Journal Articles

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