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Keywords: Strategic alignment
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Journal Articles
Strategic Direction (2026) 42 (1): 27–28.
Published: 02 February 2026
... and places the articles in context. Findings This paper identified how big data analytics can improve green strategic alignment, and therefore also influence the overall sustainability performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (9): 17–18.
Published: 22 October 2024
... of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Resilience Flexibility Strategic alignment Dynamic capabilities...
Journal Articles
Strategic Direction (2022) 38 (1): 4–6.
Published: 29 November 2021
... Limited Licensed re-use rights only New technologies IT strategies Strategic alignment Business value The intensity of competition within the business environment has seen innovation become increasingly more important. As a result, firms possessing the ability to constantly innovate...
Journal Articles
Strategic Direction (2021) 37 (1): 35–37.
Published: 01 December 2020
... and places the articles in context. Findings Strategic alignment can be used to boost decision effectiveness in organizations looking to gain a competitive advantage. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...
Journal Articles
Journal Articles
Strategic Direction (2018) 34 (12): 29–31.
Published: 07 November 2018
... and places the articles in context. Findings This briefing considers how internal strategic alignment has a positive effect on business performance to gain a competitive advantage. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading time by selecting...
Journal Articles
Strategic Direction (2017) 33 (4): 25–27.
Published: 10 April 2017
... and places the articles in context. Findings The article “Multi-level strategic alignment within a complex organisation” by Laurie et al. (2016) provides an in-depth look at how a large, complex organization was able to implement the balanced scorecard in multiple levels and phases. Such a case...
Journal Articles
Strategic Direction (2013) 29 (9): 19–21.
Published: 16 August 2013
... development Organizational effectiveness Strategic alignment Leadership Retention, performance and promotion of people who had been through the ALE process are significant indicators of its success and participants also say they valued the opportunity of establishing relationships with their peers...
Journal Articles
Journal Articles
Strategic Direction (2009) 25 (8)
Published: 19 June 2009
...S. Srivannaboon © Emerald Group Publishing Limited 2009 --> Competitive advantage Corporate strategy Project management Strategic alignment Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 8 Srivannaboon S. Journal of General Management...
Journal Articles
Strategic Direction (2008) 24 (8): 19–20.
Published: 20 June 2008
... Organizational culture Strategic alignment Change management Employee attitudes Employee behaviour A couple of years ago, a telecommunications firm, TELCI, underwent a corporate rebranding initiative (pseudonyms will be used for company names to preserve anonymity). The firm had started out...
Journal Articles
Strategic Direction (2008) 24 (7)
Published: 23 May 2008
...J. Wirtz © Emerald Group Publishing Limited 2008 --> Airlines Empowerment Selection Service levels Strategic alignment Training Article Type:   From: Strategic Direction, Volume 24, Issue 7. WirtzJ. , Heracleous L. , Pangarkar N.  Managing Service Quality...
Journal Articles
Strategic Direction (2006) 22 (10): 13–18.
Published: 01 October 2006
... Kaplan and Norton discuss the ideas in their book. Originality/value This interview provides useful insights into Kaplan and Norton's book. © Emerald Group Publishing Limited 2006 Balanced scorecard Strategic alignment Alignment is important because it is one...
Journal Articles
Strategic Direction (2006) 22 (9)
Published: 01 September 2006
... effectiveness was evaluated. Concludes that after a year of operation with this system, Factiva’s marketing programmes are much more closely aligned with sales. Originality/value- Reports on one company’s progress in strategically aligning sales and marketing.ISSN: 1531-1864Reference: 35AJ029 Keywords...
Journal Articles
Strategic Direction (2006) 22 (8)
Published: 01 August 2006
...R.S. Kaplan © Emerald Group Publishing Limited 2006 --> Balanced scorecard Change management Corporate strategy Organizational structure Strategic alignment How to implement a new strategy without disrupting your organization Kaplan R.S. , Norton D.P. Harvard...

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