... analysis or report generation. Artificial intelligence Understanding Strategic communication Artificial intelligence (AI) is rapidly transforming workplaces around the world. The communication industry is no exception. From writing marketing copy to analyzing audience data, AI tools...

... pertinent information and presenting it in a condensed and easy-to-digest format. Best practice Digital media Strategy Corporate strategy Corporate communication Strategic communication high level of detail – communication about the strategy elements: target hierarchies: vision, mission...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Strategic communication Social media Visual communication For those of us born before 2000 without an iPhone permanently stuck in our hands, we have been rather slow on the take up of the importance of visual...

... Limited 2017 Emerald Publishing Limited Licensed re-use rights only Public relations Strategic communication Crisis management Crises are an unwelcome fact of life for business organizations. Even the most eminent of firms are not immune from them. However, it is not necessarily...

... and easy-to-digest format. Legitimation Strategic communication Strategic change It is a cause of some bafflement, and not a little concern, to those management thinkers that do not inhabit academic circles, that the more abstract and overly theoretical research articles are, the more popular...

... and places the articles in context. Findings – This paper examines the issues faced by middle-market companies in trying to raise their profile to stakeholders. Strategic communication is the key, something that can be achieved by a combination of thinking and behaving as if they are corporations...