... of the steering wheel. Balanced scorecard Employee behaviour Leaders Leadership Performance measures Strategic evaluation Top UK supermarket chain Tesco said a couple of years ago that an automobile steering wheel could have twice as many germs than a toilet seat. Their survey found that only...

...G. Baker © Emerald Group Publishing Limited 2007 --> International trade Market entry Small enterprises Strategic evaluation Leaping the ditch (entering the Australian market) Baker G.  NZ Business, July 2007, Vol. 21 No. 6, Start page: 12, No of pages...

... to other areas. Originality/value – presents a first attempt to model the formulation process of a new product launch strategy and evaluate alternatives via fuzzy multi-criteria decision making. Keywords: New products, Product launch, Strategic evaluation, Strategy New products Product launch...

... to monitor and “keep their eye on the ball”. Boards of Directors Management strategy Strategic evaluation Decision making It has generally been accepted that the board of directors has an obligation to oversee and manage the affairs of the corporation whilst taking into account the best...

... Customer orientation Customer‐oriented performance measures Strategic evaluation Database marketing In essence it seems quite simple: look after your customers and they will look after your business. But as with all such management theories, customer relationship management (CRM) is hard to do...