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Keywords: Strategic growth
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Journal Articles
Growing for globalization – GE and Benetton’s differing approach
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2002) 18 (8): 4–7.
Published: 01 September 2002
... and concentrate on what you have achieved? © MCB UP Limited 2002 Globalization Strategic growth Alliances Picture this. You are the CEO of the most valuable organization on the planet. You have 12 core businesses, all of which created net earnings of $12.7 billion in 2000, and from 1998 to 2000...
