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Keywords: Strategic improvisation
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Journal Articles
On the hook: Utilizing financial bootstrapping to improve entrepreneurial performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (11): 1–3.
Published: 05 October 2020
...), strategies where the entrepreneur uses their own finances to internally fund the entrepreneurial activities, can mitigate the issues typically encountered by entrepreneurs when looking for investment. Strategic improvisation (SI) is a further tool entrepreneurs can utilize in order to boost business...
