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Keywords: Strategic integration
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Journal Articles
Optimizing buying group benefits: The impact of strategic integration, brand equity and differentiation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (3): 21–23.
Published: 25 January 2022
... and places the articles in context. Findings Small retailers are able to overcome their resource disadvantage by joining a retail buying group. Strategic integration with other group members and pursuit of a differentiation competitive strategy can enhance group brand equity and improve the benefits...
Journal Articles
Small retailers and improving businesses performance: Some benefits of joining a buying group
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (8): 3–5.
Published: 17 August 2021
... and places the articles in context. Findings Small retailers must overcome various challenges in order to remain competitive. Such operators can improve business performance through strategic integration within an appropriate buying group that permits them to access key additional merchandising...
