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Keywords: Strategic orientation
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Journal Articles
The trade-off between efficiency and service quality: findings from the US airline sector
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2026) 42 (2): 12–14.
Published: 24 February 2026
... and places the articles in context. Findings The study finds that pursuing efficiency and service quality simultaneously may reduce profitability, and that this effect depends on a firm’s strategic orientation. Originality/value The briefing saves busy executives, strategists, and researchers hours...
Journal Articles
Adopting a mixed-method approach to the hospitality industry: Strategies of innovation to remain competitive
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (2): 14–16.
Published: 05 February 2025
... and places the articles in context. Findings Elbanna and Elsharnouby assert that hotels, by including strategic orientation and strategic learning into their innovative practices and processes, can foster competitive advantage and a significant increase in performance outcomes. An increasing number...
Journal Articles
Market globalization orientation and business performance: Study of B2B manufacturing firms
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (4): 14–16.
Published: 04 April 2023
... globalization orientation Strategic orientation B2B Manufacturing In the pursuit of business growth, many organizations go beyond domestic boundaries and seek opportunities in international markets. Some firms may make their market offering available to customers in different countries. Businesses may...
Journal Articles
Strategic orientation: The lens needed for firm performance
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (2): 12–13.
Published: 05 January 2023
... and places the articles in context. Findings This paper found that strategic orientation, specifically customer and competitor orientation play an important role in determining firm performance. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time...
Journal Articles
Building hungry IT strategies for disruptive small firms: Driving product innovation with quick processes and market intelligence
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (11): 29–31.
Published: 26 September 2020
... 2020 Emerald Publishing Limited Licensed re-use rights only Strategic orientation IT-enabled product innovation IT support for core competencies Technology orientation Market orientation Product innovation In a world where consumers perpetually crave the latest and greatest...
Journal Articles
Factors which improve firm performance of SMEs: Critical input of strategic orientations and knowledge management
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2020) 36 (2): 33–35.
Published: 10 January 2020
... and places the articles in context. Findings Businesses can enhance their overall performance by focusing on certain strategy dimensions at the expense of others. The positive impact of such strategic orientations can be furthered when various technical and non-technical knowledge management mechanisms...
Journal Articles
Critical success through innovation: The effect of strategic orientation on small firm innovation
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (2): 30–31.
Published: 14 December 2018
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Small business Innovativeness Strategic orientation Small firms All...
Journal Articles
Playing the long game: Putting creativity at the heart of structure
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2018) 34 (1): 10–12.
Published: 08 January 2018
... to store and share them effectively should in turn benefit both PKC and CKC. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Innovation Strategic orientation Creativity Knowledge management The pages of glossy business magazines...
Journal Articles
Nimble CEOs need social networks: Strategic flexibility boosted by gaining knowledge
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (6): 12–14.
Published: 17 May 2013
.... and Benitez‐Amado , J. (2013), “ Managerial social networks and strategic flexibility: the role of strategic orientation ”, Personnel Review , Vol. 42 No. 2 , pp. 134 ‐ 153 , ISSN: 0048‐3486. © Emerald Group Publishing Limited 2013 Chief executives Social networks External social...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2012) 28 (4)
Published: 16 March 2012
...A. Kock Keywords: Diversity, Innovation, Performance, Strategic Innovation Orientations, Strategic Orientation, Top Management Team Talke K., Salomo S. and Kock A. The Journal of Product Innovation Management, Nov 2011, Vol. 28 No. 6, Start page: 819, No of pages: 14...
