... might on paper seem the best strategy – think McDonald’s and its global brand names – eg Big Mac – combined with its local sponsorship and menu changes. Did you know you could get beetroot in one of its burgers in Australia? Performance Strategic positioning Market concentration Local market...

... as is the nature of alliances formed. Their involvement with research and development (R&D) is an example. The impact of a portfolio of strategic alliances on an organization’s performance can be significantly shaped by the strategic positioning that it has chosen to adopt. Practical implications The paper...

... Communication Strategic positioning Abercrombie and fitch Luxury firms Mark Twain once proclaimed that “If you have nothing to say, then say nothing.” Two highly mediatised events over the past year should remind managers that such literary advice from the nineteenth century is just as relevant...

... © Emerald Group Publishing Limited 2012 --> Risk assessment Strategic analysis Strategic positioning Strategy implementation Article type: Abstracts From: Strategic Direction, Volume 28, Issue 5 Kochetova-Kozloski N. and , Messier W.F. Auditing, December...

... The review highlights the specific actions and strategic moves that a librarian can initiate to transform the library's strategic position. Social implications Library users will benefit from better service levels and wider accessibility using remote access and other new features...