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Keywords: Strategic resources and capabilities
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2017) 33 (7): 1–4.
Published: 10 July 2017
...Kazunori Suzuki; Katsuyuki Tochimoto; Kazuhito Isomura Purpose This paper aims to clarify how to start up and establish a new business by developing, combining and utilizing strategic resources and capabilities. Design/methodology/approach The paper studies the case of Park24 by examining how...
