Keywords: Strategy
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Journal Articles
Strategic Direction (2026) 42 (8): 31–32.
Published: 21 August 2026
... the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Strategy Wine cluster Business lifecycle Evolution is key for any business to survive within...
Journal Articles
Strategic Direction (2025) 41 (12): 7–8.
Published: 06 November 2025
... Agility Strategy Total quality management TQM as the name suggests is focused on the quality of the products or services offered. This also involves all the background processes that contribute to the output. From quality assurance to even human resources, each step of the production process...
Journal Articles
Strategic Direction (2025) 41 (10): 20–22.
Published: 04 November 2025
... effectiveness Decision-making Strategy Practitioner Strategic decision-making Strategic decision making (SDM) is a key skill for firm leaders. It involves predicting the future of both the firm, its staff, and the surrounding operational environment in a way which allows for a strategy...
Journal Articles
Strategic Direction (2025) 41 (6): 27–30.
Published: 07 August 2025
... Bandeira Pinheiro and Mauro Lizot, published in Strategy & Leadership. Reference da Silva , J.P. , Fernandes , J.M.F. , Pinheiro , A.B. and Lizot , M. (2025), “ Is blood thicker than water? Identifying barriers to leadership in family businesses ”, Strategy...
Journal Articles
Strategic Direction (2025) 41 (5): 8–9.
Published: 23 May 2025
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Management Strategy Strategic planning Planning is an essential element within...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (5): 19–21.
Published: 10 June 2024
... Limited Licensed re-use rights only Benchmarking Strategy Human resources Resourced-based view In today’s highly challenging business environment, it is crucial that organizations are performing to optimum levels. Many therefore see benchmarking as an effective process for monitoring...
Journal Articles
Strategic Direction (2024) 40 (5): 4–5.
Published: 29 May 2024
... assessment and index, it can sometimes be difficult to measure. This will also determine the need to have a climate change culture; if an organization is very vulnerable then for the sake of its survival there is a need to integrate climate change into the strategy. However, those are less vulnerable may...
Journal Articles
Strategic Direction (2024) 40 (5): 1–3.
Published: 14 May 2024
... International franching international expansion strategy As competition within the business market has intensified, many organizations have been forced to explore the international scene as a viable option. However, this is not always successful. International expansion is a risky endeavor...
Journal Articles
Strategic Direction (2023) 39 (11): 15–16.
Published: 20 October 2023
... Informality Management Strategy Organizations have developed from relying on mostly formal and organized systems to embracing the informal elements that arise within the processes. While there may be some comfort in have systematic processes and structures, it is not always the ideal option...
Journal Articles
Strategic Direction (2023) 39 (9): 17–18.
Published: 04 September 2023
... had to find new ways to advertise, deliver, and communicate with their customer base. There are three ways to shift strategy during times of crisis; assets can be reduced, costs can be reduced, or there can be a stronger focus on generating revenue. During COVID-19, firms had to examine their existing...
Journal Articles
Strategic Direction (2023) 39 (1): 21–23.
Published: 09 December 2022
... and places the articles in context. Findings This paper outlines the different marketing strategies that can be employed when expanding into international markets. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Strategic Direction (2023) 39 (1): 17–18.
Published: 06 December 2022
... and places the articles in context. Findings This paper established the relationship between open innovation, risk management, competitive advantage and organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2022) 38 (11): 9–11.
Published: 05 October 2022
... of customers shared on social media may influence others to try the product. From the firm’s perspective, eWOM (e.g. a review by an influencer) is a cost-effective source of information. This research investigates how wineries responded to the pandemic by adopting marketing strategies utilizing S14.0AT...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (3): 24–26.
Published: 25 January 2022
... and places the articles in context. Findings Employee familiarity with their firm’s strategic intent has significant performance implications. Companies might boost employee knowledge through effective communication and by integrating information about their various strategies within training, evaluation...
Journal Articles
Strategic Direction (2022) 38 (1): 22–23.
Published: 14 December 2021
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Knowledge sharing Learning Strategy Knowledge development Interactive communication...
Journal Articles
Strategic Direction (2021) 37 (3): 9–11.
Published: 15 February 2021
.... Organizational culture Innovation Nudge Strategy Behavior theory Choice architecture Most organizations tend to focus efforts on R&D, presuming that such efforts are akin to innovation, or at least a constituent part. Such a focus, however, often concentrates the innovative processes in a small...
Journal Articles
Strategic Direction (2020) 36 (12): 35–37.
Published: 17 November 2020
... and places the articles in context. Findings The term strategy has become diluted and unhelpful in the process of organizations’ pursuit of competitive advantage. This briefing looks at addressing the issues around the term strategy. Originality/value The briefing saves busy executives, strategists...
Journal Articles

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