Keywords: Strategy
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Journal Articles
Strategic Direction (2025) 41 (12): 7–8.
Published: 06 November 2025
... re-use rights only Innovation Agility Strategy Total quality management Businesses are consistently bombarded with conflicting stakeholder expectations, changes in market conditions, and other industry pressures that make it difficult to maintain their position within the market...
Journal Articles
Strategic Direction (2025) 41 (10): 20–22.
Published: 04 November 2025
... saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Team effectiveness Decision-making Strategy Practitioner Strategic decision-making © 2025 Emerald...
Journal Articles
Strategic Direction (2025) 41 (6): 27–30.
Published: 07 August 2025
.... Leadership Strategy Decision-making Family-owned businesses In many boardrooms across the globe, the power dynamic isn’t just about revenue, market share or innovation. Sometimes, it’s about last names. Family businesses form the backbone of many economies. But in such enterprises, blood ties...
Journal Articles
Strategic Direction (2025) 41 (5): 8–9.
Published: 23 May 2025
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Management Strategy Strategic planning Planning is an essential element within...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (5): 19–21.
Published: 10 June 2024
..., building and acquiring the quality of resource able to generate greater value for the firm provides a sound platform for effective marketing strategies to be devised. Often, these will be intangible resources able to make their mark in a specific market. What is required is greater insight...
Journal Articles
Strategic Direction (2024) 40 (5): 4–5.
Published: 29 May 2024
... of whether they were successful. The messages organizations put out through their strategies can be more impactful than the strategies themselves. Building a culture around being more mindful of climate change is one that can garner benefits beyond the direct ones. However, this can also come at a cost...
Journal Articles
Strategic Direction (2024) 40 (5): 1–3.
Published: 14 May 2024
... requires significant investments in resources, and in some cases, organizations may not have these readily available. Businesses that finance these expansions through debt also have the added burden of having to repay it while seeking to make a profit in a new market. The early years of these strategies...
Journal Articles
Strategic Direction (2023) 39 (11): 15–16.
Published: 20 October 2023
... only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Informality Management Strategy Organizations have developed from relying on mostly...
Journal Articles
Strategic Direction (2023) 39 (9): 17–18.
Published: 04 September 2023
... best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Business Management Strategy Upper echelon COVID-19 Through the significant and rapid...
Journal Articles
Strategic Direction (2023) 39 (1): 21–23.
Published: 09 December 2022
... and places the articles in context. Findings This paper outlines the different marketing strategies that can be employed when expanding into international markets. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Strategic Direction (2023) 39 (1): 17–18.
Published: 06 December 2022
... and places the articles in context. Findings This paper established the relationship between open innovation, risk management, competitive advantage and organizational strategy. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only...
Journal Articles
Strategic Direction (2022) 38 (11): 9–11.
Published: 05 October 2022
..., and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only eWOM Australia Wine Strategy Smart technology...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (3): 24–26.
Published: 25 January 2022
... and places the articles in context. Findings Employee familiarity with their firm’s strategic intent has significant performance implications. Companies might boost employee knowledge through effective communication and by integrating information about their various strategies within training, evaluation...
Journal Articles
Strategic Direction (2022) 38 (1): 22–23.
Published: 14 December 2021
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Knowledge sharing Learning Strategy Knowledge development Interactive communication...
Journal Articles
Strategic Direction (2021) 37 (3): 9–11.
Published: 15 February 2021
... format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Galpin (2020) has broken down the implementation of a cultural alignment model within an organization into five steps: Organizational culture Innovation Nudge Strategy Behavior...
Journal Articles
Strategic Direction (2020) 36 (12): 35–37.
Published: 17 November 2020
... and places the articles in context. Findings The term strategy has become diluted and unhelpful in the process of organizations’ pursuit of competitive advantage. This briefing looks at addressing the issues around the term strategy. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Journal Articles
Strategic Direction (2020) 36 (11): 13–15.
Published: 05 October 2020
... and places the articles in context. Findings Successful digital transformation demands a shift away from traditional linear approaches. This detailed article instead proposes a shift toward strategies based on experimentation and incremental change to secure a succession of temporary advantages...

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