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Customer reactions to growing Walmart Plus: Exploring the challenges of Walmart’s online shopping subscription service going head-to-head with Amazon Prime

Journal: Strategic Direction
Strategic Direction (2022) 38 (1): 29–31.
https://doi.org/10.1108/SD-11-2021-0137
Published: 29 November 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Walmart Plus Subscription service Subscription strategy Communication strategy Customer value model Online shopping As the biggest long-standing retailer in the US and worldwide, Walmart knows a thing or two...
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