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Keywords: Success factors
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Journal Articles
Small steps, big changes: Ensuring process improvements are successful
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (2): 1–2.
Published: 25 January 2024
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Change Process improvement Success factors As organizations operate in a competitive environment, it is essential that they continue to develop...
Journal Articles
A gamified marketing strategy to create emotional customer connection: Success factors for irresistible advergame design
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (1): 25–27.
Published: 29 October 2020
..., of users’ interests, and of how to attract users. Most crucially, firms do not understand the critical success factors associated with designing and implementing effective advergames. Thirteen experts were asked to share their views of successful advergames, prompted by such questions as “What...
Journal Articles
How strategic governance boosts success in IT outsourcing
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2017) 33 (10): 20–22.
Published: 09 October 2017
... Emerald Publishing Limited Licensed re-use rights only Business value Offshore ITO Success factors Governance strategy Strategic ITOs, as with outsourcing in general, succeed most when the outsourced functions achieve the sweet spot of adding real value to the client’s core business...
Journal Articles
Successful cause-related marketing
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2014) 30 (8): 35–37.
Published: 08 July 2014
... CSR Success factors Cause-related marketing Fixed graphic Due to closer attention of the public toward the social responsibility of the firms, the sphere of influence for many of the companies has widened, and in recent decades, businesses have been increasingly expected...
