... performance? Is it superior performance? Is it super‐normal returns, above‐normal rents or above‐average returns? Is it value to shareholders? Is it economic value or is it financial performance? In addition to this confusion there is disagreement about whether competitive advantage means winning the game...

... in the UK. John J. Oliver can be contacted at: joliver@bournemouth.ac.uk © Emerald Group Publishing Limited 2012 Dynamic capability Superior performance Resource investment Firm adaptation Competitive advantage Media management High‐velocity markets present CEOs and their strategy...