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Keywords: Supplier encroachment
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2026) 42 (4): 10–12.
Published: 05 June 2026
... encroachment Supplier encroachment, which is when manufacturers bypass their own distributors to sell directly to end customers, is no longer an exceptional event. It is becoming a defining feature of modern commerce. As noted by Hang et al. (2025), e-commerce sales in the USA reached $1.2...
