... the negative aspects, also considered in this research, are important, too. In fact, the prevailing view used to be that negative word of mouth was more powerful than positive, although more recent study has suggested the impact is similar either way. Cognition Consumer attitudes Emotion Surveys Word...

...M. Costa © Emerald Group Publishing Limited 2011 --> Brand management Consumer behaviour Customer information Customer surveys Customers Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Privacy Sales campaigns...

...J. Bainbridge © Emerald Group Publishing Limited 2011 --> Brand management Competitive advantage Discounts Marketing models Marketing philosophy Marketing planning Marketing strategy Marketing theory Organizations Prices Retail trade Shopping Strategic marketing Surveys...

...J.W. Smith © Emerald Group Publishing Limited 2011 --> Consumer behaviour Customer surveys Marketing strategy Surveys Young adults Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9 Smith J.W. Admap, April 2011, Vol. 46 No. 4, Start...

...S. Minter Competitive strategy Manufacturing Organizations Surveys USA Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 9 Minter S. Industry Week, April 2011, Vol. 260 No. 4, Start page: 22, No. of pages: 3 Presents the first part...

... © Emerald Group Publishing Limited 2011 --> Advertising Advertising effectiveness Brand management Marketing communications Strategic marketing Surveys Article Type: Abstracts From: Strategic Direction, Volume 27, Issue 5 Fay B. and , Hutton G. Admap...

...J. Cummins © Emerald Group Publishing Limited 2010 --> Accounting Economic value analysis Information Information management Knowledge management Organizations Surveys United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 11...

... © Emerald Group Publishing Limited 2010 --> Customers Economic depression Finance Marketing strategy Strategic marketing Surveys Sustainable development Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 7 Hedger G .  Admap (UK...

...J Roberts Summarizes the results of an online survey, undertaken by research and planning agency Leapfrog, which indicates that the senior managers of UK retailers, especially the heads of supermarkets, are now more trusted collectively by consumers to provide the best information about...

...J.I. Galan © Emerald Group Publishing Limited 2010 --> Corporate strategy Organizational structure Organizations Spain Strategic management Surveys Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 4 Galan J.I. , Sanchez-Bueno M.J...

... © Emerald Group Publishing Limited 2009 --> Innovation Organizations Product development Product innovation R&D Surveys Technology-led strategy USA Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 7 Slowinski G., Hummel E., Gupta...

..., the performance of their innovation activities. A fact confirmed by three different studies on innovation practices and measures conducted during the later half of 2008. For instance, the Boston Consulting Group's Senior Management Survey entitled “Measuring Innovation 2008; squandered opportunities” found...

... © Emerald Group Publishing Limited 2009 --> European Union Innovation Manufacturing systems Organizations Surveys Technology-led strategy United States of America Article Type: Abstracts From: Strategic Direction, Volume 25, Issue 2 Brousell D.R. Managing...