... and places the articles in context. Findings While firms continue to prioritize profit, expansion, and innovation as firm goals, long-term survivability is often overlooked within mission statements due to a perceived meaning of ‘scraping by’ rather than thriving. Despite its reputation and perceived...

... predict a disaster, maintaining a robust strategic position and healthy finances are vital their survival. Originality/value – By drawing parallels with history, the article gives a greater insight into the problems that one company has found itself in. It shows how companies need to be aware...

... and places the articles in context. Findings – This is a story on how a corporate negotiation can be the turning point for survival. This case study is unusual in the business arena, as it is based on the role of external parties for the success of a strategic negotiation between corporations. It shows...