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Keywords: Sustainability marketing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (3): 7–9.
Published: 14 March 2016
... and also in the fascinating issues it throws up. Welcome, everyone, to the world of sustainability marketing. © Emerald Group Publishing Limited 2016 Marketing strategy Sustainability Sustainability marketing Wicked problems Focusing on these complex contexts, Fodness identifies...
