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Keywords: Synergy
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2024) 40 (3): 26–27.
Published: 18 March 2024
... & Industrial Marketing , doi: 10.1108/JBIM-07-2022-0335 . © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Synergy Relationships Collaboration Business performance In the service industry it is a well-known notion that “the customer is king...
