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Attracting and retaining customers in a competitive market: New strategies demonstrate advertisers still have more to learn

Journal: Strategic Direction
Strategic Direction (2011) 28 (1): 17–20.
https://doi.org/10.1108/02580541211189021
Published: 30 December 2011
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Global consumer culture positioning Technology Loyalty Target E‐mail Customer loyalty...
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