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Journal Articles
Attracting and retaining customers in a competitive market: New strategies demonstrate advertisers still have more to learn
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2011) 28 (1): 17–20.
Published: 30 December 2011
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2012 Global consumer culture positioning Technology Loyalty Target E‐mail Customer loyalty...
