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Keywords: Team identification
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Journal Articles
Corporate social responsibility in sports
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
...-in-use Team identification Fan engagement In today’s digital-first world, social media has transformed not only how fans follow their favorite teams but also how sports organizations communicate their values. Increasingly, professional teams are using corporate social responsibility (CSR...
