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Keywords: Technical Function
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Journal Articles
Brand prestige and digital platforms: Strengths and hindrances
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (6): 32–33.
Published: 12 May 2023
... efficiency, lower transaction fees, and find themselves more flexible. Brands can be transparent and provide detailed information directly to consumers. Digital platforms consist of two functions; technical and social. Technical functions like information technology allow firms to reach more audiences...
