Keywords: Technology
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Journal Articles
Strategic Direction (2026) 42 (5): 33–35.
Published: 06 July 2026
... time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Performance Innovation Sustainability Technology SMEs Capability...
Journal Articles
Strategic Direction (2026) 42 (1): 29–30.
Published: 15 January 2026
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Reference Bashir , M. , Pradhan , S. and Bhat , S. (2025), “ Impact of technology on business model innovation: scale development and validation ”, International Journal...
Journal Articles
Journal Articles
Strategic Direction (2024) 40 (11): 29–30.
Published: 25 November 2024
... and places the articles in context. Findings Insurance companies may seek to utilize technology to boost customer service functions, but these methods can lead to reduced service levels and a significant reduction in customer loyalty. Originality/value The briefing saves busy executives, strategists...
Journal Articles
Strategic Direction (2024) 40 (9): 15–16.
Published: 22 October 2024
... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Technology Firm performance MCA Mobile commerce Reference Cao , L. , Liu , X. , Trinchera , L. and Touzani...
Journal Articles
Strategic Direction (2024) 40 (5): 31–33.
Published: 11 June 2024
... as create open communication channels with consumers that will feel heard, gaining loyalty and further competitive advantage. Managers should ensure employees are adequately trained on emerging technologies like big data analytics so the benefits of these tools can be firm-wide and enable value co...
Journal Articles
Strategic Direction (2024) 40 (4): 33–35.
Published: 12 April 2024
... rights only Technology Business Digital transformation Digital leadership As digital technology such as AI, Big Data, machine learning and online platforms continue to develop, they have radically changed how consumers search, view, purchase, and receive products and services...
Journal Articles
Strategic Direction (2024) 40 (2): 22–24.
Published: 31 January 2024
... and places the articles in context. Findings The research develops a technology adoption continuum in the agrifood sector, illustrating the owner/managers attitude towards technology. In addition, they identify four categories of digital technology use in agrifood businesses and barriers to adoption...
Journal Articles
Strategic Direction (2024) 40 (1): 23–24.
Published: 04 January 2024
... only Resource-Based View Information Technology Technology Artificial Intelligence Robotic Process Automation Automating human processes has proven to significantly impact firms by optimizing funds, resources, and time. A firm is expected to optimize in the modern market to maintain...
Journal Articles
Strategic Direction (2023) 39 (11): 23–24.
Published: 25 October 2023
... and places the articles in context. Findings Challenges match the potential benefits of big data analytics, and firms must evaluate their staff, infrastructure, and security before introducing the technology. Originality/value The briefing saves busy executives, strategists and researchers hours...
Journal Articles
Strategic Direction (2023) 39 (11): 11–12.
Published: 24 October 2023
... and places the articles in context. Findings The authors examine the dimensions of exploring and exploitation in emerging markets and find that technological turbulence can be an opportunity, rather than a barrier. Originality/value The briefing saves busy executives, strategists and researchers...
Journal Articles
Strategic Direction (2023) 39 (8): 30–31.
Published: 28 July 2023
... information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Technology Business Framing Sector Digital transformation Framing information and findings around digital transformation...
Journal Articles
Strategic Direction (2023) 39 (7): 19–21.
Published: 13 July 2023
... and places the articles in context. Findings Through COVID-19, there was significant and rapid adaption and adaptation of technologies into businesses, transforming how consumers viewed, bought, and received products. Originality/value The briefing saves busy executives, strategists and researchers...
Journal Articles
Strategic Direction (2023) 39 (6): 26–28.
Published: 16 May 2023
... and places the articles in context. Findings COVID-19 revolutionized purchasing experiences and existing technologies with the rapid transformation it enacted onto firms and markets. Due to this, technological strategies also developed and changed as consumer priority moved into safety and health...
Journal Articles
Strategic Direction (2023) 39 (6): 32–33.
Published: 12 May 2023
... branding and will not appeal to the niche they initially targeted themselves toward. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Technology Brand Prestige Digital Platforms Social Function Technical Function When brands like Chanel, Hermés...
Journal Articles
Strategic Direction (2023) 39 (5): 32–34.
Published: 10 April 2023
... executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Technology Business...
Journal Articles
Strategic Direction (2023) 39 (3): 26–27.
Published: 01 March 2023
.... Businesses that offer services that do not require physical buildings to carry out their work can downsize these aspects and invest in technology that would allow them to cater to their customers remotely. It does not mean that businesses must be completely online, but they can reduce their physical spaces...
Journal Articles
Strategic Direction (2023) 39 (3): 35–36.
Published: 01 March 2023
... and places the articles in context. Findings Design capability has a significant and positive effect on firm performance when combined with technological development. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very...
Journal Articles
Journal Articles
Strategic Direction (2022) 38 (10): 4–6.
Published: 27 September 2022
... in context. Findings The technology capabilities of tourism SMEs enables them to develop product-based advantages and facilitate supplier integration. This enhances the customer value of tourists. Originality The briefing saves busy executives, strategists, and researchers hours of reading time...

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