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Keywords: Television commercials
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Journal Articles
A material world that knows no boundaries: The effects of TV advertising on children in the Middle East
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (8): 22–25.
Published: 19 July 2013
... mediation practices were considered, these related to TV exposure only. And in Egypt, as everywhere, children are spending more time with another sphere of huge influence, the Internet. © Emerald Group Publishing Limited 2013 Children (age groups) Television commercials Advertising Middle...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2010) 26 (7)
Published: 25 May 2010
... © Emerald Group Publishing Limited 2010 --> Alcoholic drinks Brand management Marketing strategy Strategic marketing Television commercials United Kingdom Article Type: Abstracts From: Strategic Direction, Volume 26, Issue 7 Roberts J. Marketing Week (UK...
