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Keywords: Temporary business model innovation
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2025) 41 (5): 29–32.
Published: 27 May 2025
... that many SMEs don’t just cower down during crises. They instead seek opportunities to grow, experiment and innovate. One form of this innovation is known as temporary business model innovation (BMI). It represents a strategic shift in how a business creates and delivers value. Even more significant...
