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1-3 of 3
Keywords: Tensions
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Journal Articles
Journal:
Strategic Direction
Strategic Direction 1–2.
Published: 08 September 2026
... and places the articles in context. Findings This paper identified the need for an AI strategy that manages the different tensions involved with AI adoption. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2018) 34 (4): 13–15.
Published: 09 April 2018
... and places the articles in context. Findings This research paper concentrates on unpicking the themes underlying strategic tension that can arise between CEOs and chairpersons within an enterprise. Originality/value The briefing saves busy executives, strategists, and researchers hours of reading...
Journal Articles
Journal:
Strategic Direction
Strategic Direction (2016) 32 (8): 6–8.
Published: 08 August 2016
... Purpose The purpose of the paper is to understand the tensions that marketing practitioners in social enterprises are subjected to. Design/methodology/approach The paper examines the case of 15 Canadian social enterprises. Findings The analysis reveals four dualities in social enterprises...
