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Keywords: Text mining
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Journal Articles
Mastering an online brand strategy: The convergence of online brand identity and brand image within California's wine tourism industry
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2019) 35 (10): 13–14.
Published: 30 August 2019
... interested parties search online, which is useful for local wine production companies to understand and leverage in their marketing efforts. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand image Brand identity Communication strategy Text mining...
