Keywords: The Haier Group
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Journal Articles
Strategic Direction (2003) 19 (8): 12–15.
Published: 01 September 2003
... established in the USA, the organization grew steadily and gained even more confidence, so much so that the Haier Group acquired an Italian company in June 2001. Step into Europe. So how did this organization succeed? Mottoes – Wang Hai created a shared vision with the 72 mottoes that can be seen...

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