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Keywords: Time sensitivity
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Journal Articles
Which marketing strategy for new product development?: Some factors to consider
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (9): 32–35.
Published: 06 September 2022
... should also consider the degree to which the information can be accurately analyzed and how time-sensitive it is. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed...
