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Journal Articles
Strategic Direction (2015) 31 (2): 1–3.
Published: 12 January 2015
...Mark Thomas Purpose – This article aims to outline how tangible objects can encourage more efficient working practices and how they can be powerful tools for leading change within an organisation. It looks specifically at how Toyota, Haier and IDEO have very powerful symbols and the type...
Journal Articles
Strategic Direction (2013) 29 (8): 16–18.
Published: 19 July 2013
... of as honorable and reputable could get themselves into such trouble. There's also little compassion from rivals who see a crisis facing a competitor as an opportunity to poach customers. For example, Anthony P. Andrews et al. of Governors State University, Illinois, who studied Toyota's problems...
Journal Articles
Strategic Direction (2007) 23 (8)
Published: 26 June 2007
...D. Welch © Emerald Group Publishing Limited 2007 --> Automotive industry Corporate image Corporate strategy Toyota USA Why Toyota is afraid of being number one Welch D.  Business Week, 5 March, 2007, Issue no. 4024, Start page: 42, No. of pages: 5...
Journal Articles
Strategic Direction (2004) 20 (4): 13–15.
Published: 01 April 2004
... signs indeed. The figures even put Japan ahead of the USA in terms of economic growth. References Curtis , J. (2003), “ Toyota turnaround ”, Marketing , 16 October , p. 24 , ISSN 0025‐3650. Taylor III , A. (2002), “ Honda goes its own way ”, Fortune (Switzerland), 22 July...

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