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Keywords: Transmedia
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2019) 35 (10): 21–23.
Published: 29 August 2019
... counter narratives to preempt any problems, and ensure that the metanarrative itself can incorporate other discourses aside from the main one. Artificial intelligence Internet of things Narratives B2B brands Transmedia One of the recurring themes in modern day marketing practice...
