... and places the articles in context. Findings Organizations that managed to weather the financial and economic storms caused by the COVID-19 pandemic made good use of social media, namely Twitter, to engage with stakeholders on specific actions to be taken as part of CSR initiatives. Originality/value...

... as the quality of the food. The public nature of Twitter means data about competitors can be analyzed to carve out a competitive advantage. Leaders and managers are therefore advised to create a strategy for social media-based competitor monitoring and competitor analysis, and to boost the opportunities...

... and places the articles in context. Findings Organizations should utilize social media platforms like Twitter to communicate effectively with stakeholders impacted in the wake of a preventable corporate crisis. It is critical to deploy relevant communication strategies in order to repair relations...

... and places the articles in context. Findings This research paper reveals how CEOs can learn from what 34 of their executive peers are doing to develop their online leadership profiles, through an analysis of the elements of content posted by CEOs on Twitter that produce the greatest engagement...

... and places the articles in context. Findings The everyday Twitter narrative of Nyberg challenges established ideas of social media about personalized tone and interactions by highlighting three characteristics: limited scope of actors and content, including the local Nordnet sphere, a formal tone...

... and places the articles in context. Findings Social media now rules our online lives. It is an inescapable part of our modern existence, and as such, it is being embraced by companies to allow them to survive in the digital age. Twitter is becoming the go-to destination for customer service issues...

... Purpose – To examine the use of Twitter by companies for corporate social responsibility (CSR) communications and the management of relationships with stakeholders. Design/methodology/approach – Defines three communication strategies for one-way or two-way communication and assesses...

... others online enables them to achieve this objective. The business world has not escaped the impact of this highly addictive phenomenon. A presence on platforms like Facebook and Twitter is now the norm for companies around the world. Social networking sites like these provide a valuable link...

... destination marketing projects using the microblogging and social networking website Twitter. Evaluates their effectiveness in terms of the Kavaratzis model of city branding. Findings – People have always gossiped, sharing information, thoughts and opinions they think will interest others. Once...

... by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format. © Emerald Group Publishing Limited 2013 Customer knowledge management (CKM) Virtual engagement Social media Facebook Twitter Foursquare Customer loyalty...

... social media activity. He was recently named amongst Forbes magazine's “Power 50” social media influencers, and his blog “{grow}” was ranked in the Power 150 by AdAge magazine. He has written two books on the subject: the first, entitled The Tao of Twitter, offers practical examples...