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Keywords: Unbundling
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2015) 31 (8): 4–6.
Published: 13 July 2015
...Mr Mark Thomas; Atul Arun Pathak Purpose – This paper aims to explain how airlines in India and customers can both benefit by the unbundling of services. Design/methodology/approach – The paper explores how a recent regulatory change allowing unbundled services will affect the airline...
