... and places the articles in context. Findings The paper proposes the idea of relative brand trust-love and offers a conceptual framework that identifies three different uncertainties that moderate the customer’s brand trust and love. Originality/value The briefing saves busy executives, strategists...

... been on general definitions of uncertainty rather than antecedents of it is seen as another limitation. Too uniform an approach raises question marks about the level of knowledge about the firm’s operating conditions. However, the study does serve to reiterate the crucial role played by T&HI...

... rights only Uncertainty Foresight Decision-making Kondratieff Megatrends In order to predict future trends, and utilize the three-layered framework, van Dorsser and Taneja (2020) indicate a 4-step plan: step 1 – identify megatrends and key uncertainties with a duration...

... depending on extent of environmental uncertainty and whether leaders are optimistic or pessimistic about their firms’ abilities and futures. Design/methodology/approach This framework was designed by two strategy professors based on both strategy theory and their experience working with and observing...

... unpredictability. The uncertainty inherent in drastic change is the source of both risk and opportunity alike. How to minimize the former and fully exploit the latter is a burning issue facing organizations today. Finding ways to effectively manage uncertainty is therefore likely to be high on the agenda for most...

... Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 2 Caggese A .  Journal of Financial Economics, November 2012, Vol. 106 Issue: 2, Start Page: 287, No of pages: 21 Estimates the effect of uncertainty on risky innovation using a panel...

...G.B. Northcraft © Emerald Group Publishing Limited 2012 --> Real Options Strategic Alliances Uncertainty Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 4 McCarter M.W., Mahoney J.T. and Northcraft G.B. The Academy of Management Review...

...V. Nocke © Emerald Group Publishing Limited 2007 --> Demand Monopolies Pricing Uncertainty A theory of clearance sales Nocke V. , Peitz M.  The Economic Journal, July 2007, Vol. 117, No. 522, Start page: 964, No. of pages: 27 Purpose...