... and places the articles in context. Findings The paper proposes the idea of relative brand trust-love and offers a conceptual framework that identifies three different uncertainties that moderate the customer’s brand trust and love. Originality/value The briefing saves busy executives, strategists...

... is the tourism and hospitality industry (T&HI). Problems posed by military conflicts, financial crises, environmental issues and the global Covid-19 pandemic have taken uncertainty to heights rarely witnessed before. The scale of these challenges requires an effective response that can help alleviate...

... , Vol. 22 No. 2 , doi: 10.1108/FS-05-2019-0039 . Uncertainty Foresight Decision-making Kondratieff Megatrends The global marketplace is becoming more unsettled, not less, as we progress into the 2020s. Financial rivalries and trade wars between the US, China, and the EU, the effects...

... depending on extent of environmental uncertainty and whether leaders are optimistic or pessimistic about their firms’ abilities and futures. Design/methodology/approach This framework was designed by two strategy professors based on both strategy theory and their experience working with and observing...

... unpredictability. The uncertainty inherent in drastic change is the source of both risk and opportunity alike. How to minimize the former and fully exploit the latter is a burning issue facing organizations today. Finding ways to effectively manage uncertainty is therefore likely to be high on the agenda for most...

... © Emerald Group Publishing Limited 2013 --> Entrepreneurial risk Innovation Precautionary saving Uncertainty Article Type: Abstracts From: Strategic Direction, Volume 29, Issue 2 Caggese A .  Journal of Financial Economics, November 2012, Vol. 106 Issue...

...G.B. Northcraft © Emerald Group Publishing Limited 2012 --> Real Options Strategic Alliances Uncertainty Article Type: Abstracts From: Strategic Direction, Volume 28, Issue 4 McCarter M.W., Mahoney J.T. and Northcraft G.B. The Academy of Management Review...

... a clearance sale as discounting supply in the face of rationed demand, in a market with demand uncertainty and supply set in advance. Assumes customers with high and low valuations, high and low demand, and capacity chosen before demand is realized. Includes consumer learning. Findings – Finds that clearance...