... that remaining aware of how marketing mix elements are designed is likewise important. Similarities have been drawn between VUCA and the more established SWOT (strengths, weaknesses, opportunities and threats) analysis method. It is argued that VUCA supplements SWOT through the future orientation it offers...

... Operating Officer, Roland Berger Strategy Consultants, and author of Light Footprint Management. Findings – Discusses the Light Footprint (LFP) approach to management, which is prevalent in Chinese businesses as a response to the volatile, uncertain, complex and ambiguous (VUCA) environment...