Keywords: Value co-creation
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Journal Articles
Strategic Direction (2026) 42 (5): 17–20.
Published: 30 June 2026
... of this change is the move to create value across the entire value chain. Value co-creation Digital transformation Supply chain engagement Digital technologies are reshaping industries around the world. As a result, businesses are under increasing pressure to rethink how they create value...
Journal Articles
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Value co-creation CSR Value-in-use Team identification Fan engagement In today’s digital-first world, social media has transformed not only how fans follow their favorite teams but also how sports organizations...
Journal Articles
Strategic Direction (2025) 41 (8): 19–20.
Published: 02 October 2025
... and places the articles in context. Findings This paper concluded that online value co-creation has a positive impact on brand image. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information...
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