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Keywords: Value creation
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Journal Articles
Balancing art and commerce: Tensions and well-being of creative entrepreneurs
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2025) 41 (12): 27–29.
Published: 04 November 2025
... tensions in creating value ”, Journal of Small Business and Enterprise Development , Vol. ahead-of-print No. ahead-of-print , doi: 10.1108/JSBED-01-2025-0008 . © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Value creation Entrepreneurial...
Journal Articles
AI creativity: Boosting competitive advantage of organizational creativity through AI
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (4): 22–23.
Published: 11 April 2024
... Value creation Innovation performance Intellectual property Organizational creativity Artificial Intelligence (AI) is generating a significant disruption across the global economy. In some sectors, such as technology, it is being heralded as a positive step forwards which will improve...
Journal Articles
How firms can enhance communication management: A business model approach can help
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2024) 40 (3): 1–4.
Published: 06 March 2024
.... The final element is the ‘value creation model’, where the goal is to identify the types of value that activities in the communications department can help generate. Strong links between activities and defined objectives are important here. In this respect, the authors propose the Communication Value Circle...
Journal Articles
More than one can handle: Creating shared value strategies for a competitive advantage
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Journal:
Strategic Direction
Strategic Direction (2023) 39 (5): 7–8.
Published: 10 April 2023
... and places the articles in context. Findings This paper identified the different elements behind a shared value creation system that can lead to a competitive advantage for a firm. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting...
Journal Articles
Using what you have: How data-driven approaches contribute to value creation for firms
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (5): 9–10.
Published: 10 April 2023
... and places the articles in context. Findings This paper investigated how data-driven approaches can impact value creation as well as the capabilities necessary to make use of the data in the right way. Originality/value The briefing saves busy executives, strategists and researchers hours of reading...
Journal Articles
Iran and online entrepreneurship: Some internal and external barriers to overcome
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2022) 38 (4): 4–6.
Published: 14 February 2022
... re-use rights only Iran e-business entrepreneurs business model value creation The link between entrepreneurship and economic performance is positive and strong. For sure, plenty evidence exists to show the significant contribution small and medium-sized enterprises (SMEs) make...
Journal Articles
Creating multiple value streams from big data: Danish insights on aligning automation processes
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (7): 40–42.
Published: 28 July 2021
... and places the articles in context. Findings This research paper determines how service supply chains can create value with big data, by building cross-departmental processes. Based on the study’s results, the critical alignment capabilities for successful big data value creation are: IT-process...
Journal Articles
AI improvements: Adopting AI in the retail sector to gain competitive advantage
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Journal:
Strategic Direction
Strategic Direction (2021) 37 (6): 17–19.
Published: 16 June 2021
... pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence AI application Value creation Digital transformation Retail sector Artificial intelligence...
Journal Articles
Impatient business: How the now economy is shaping modern business plans
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2021) 37 (1): 43–45.
Published: 01 December 2020
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Value creation Business models Online learning E...
Journal Articles
Socially responsible banking behavior?: How the banking sector articulates its corporate social responsible behavior
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Journal:
Strategic Direction
Strategic Direction (2020) 36 (12): 31–32.
Published: 09 November 2020
... by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. The review is based on ‘From strategic corporate social responsibility to value creation: an analysis of corporate website communication in the banking sector’ by Palazzo et al...
Journal Articles
Unlocking the power of collaborative supply management: The strategic route to creating value
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Journal:
Strategic Direction
Strategic Direction (2018) 34 (7): 3–5.
Published: 16 July 2018
... of value creation ability of supply management” (2018). This research paper concentrates on the role of suppliers when aiming to create value in a company. Developing key supplier relationships by working toward shared success goals builds mutually beneficial value, which can drive long term growth from...
Journal Articles
Why a buyer is much more than a cost-killer
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Journal:
Strategic Direction
Strategic Direction (2017) 33 (2): 15–17.
Published: 13 February 2017
... at showing the importance of alternative missions given to buyers, in addition to the traditional mission consisting in reducing costs. More and more supply security and value creation are considered as more strategic missions for purchasing. Hugues Poissonnier can be contacted at: hugues.poissonnier...
Journal Articles
A new strategic role for purchasing: business partner for value(s) creation
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Journal:
Strategic Direction
Strategic Direction (2017) 33 (2): 27–29.
Published: 13 February 2017
... with other elements and stakeholders (Figure 1). Olaf de Hemmer Gudme can be contacted at: odehemmer@valeursetmanagement.com © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Purchasing Value creation Stakeholder System thinking Business partner...
Journal Articles
M&As: four questions to ask before the proposal
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Journal:
Strategic Direction
Strategic Direction (2016) 32 (6): 15–18.
Published: 13 June 2016
... and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. Unions in civil life are about what two individuals can bring to each other. Similarly, unions on financial markets raise the questions of value-creation...
Journal Articles
A different approach to innovation: How innovators at Pfizer and Nike ensure ideas come to fruition
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2013) 29 (7): 13–16.
Published: 14 June 2013
..., individuals and the like worldwide. The term “open innovation” was coined a decade ago to refer to inside‐out and outside‐in collaborative efforts for value creation. Lee et al. see in what they call co‐innovation as a further development, whereby new ideas and approaches from various internal...
Journal Articles
Building value with Lego: How to create and destroy taboos through collaboration
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2012) 28 (9): 21–24.
Published: 17 August 2012
... Publishing Limited 2012 Collaboration Innovation Corporate strategy Value creation Taboos Open source Non‐profit organizations Wikipedia broke the mould in many ways, but a corporate success story it was not. The frequent pleas for donations at the top of the site point to the fact...
Journal Articles
The concept of co‐creation: C.K. Prahalad in conversation with Sarah Powell, “Spotlight” column Editor
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2004) 20 (11): 25–27.
Published: 01 December 2004
... of Management, Ahmedabad where he was also Chairman of the Management Education Program. Here he talks to Sarah Powell about the concept of co‐creation. © Emerald Group Publishing Limited 2004 Competitive advantage Co‐creation Customer relationship management Value creation C.K. Prahalad...
