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Keywords: Value innovation
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Journal Articles
Value innovation and consumer value: The transformative method for new market spaces
Available to Purchase
Journal:
Strategic Direction
Strategic Direction (2023) 39 (8): 28–29.
Published: 28 July 2023
... and places the articles in context. Findings Value innovation directly correlates to the creation of new market spaces, and prioritizing customer value and adaptability will generate a competitive advantage to create a unique, valuable and cost-effective firm. Originality/value The briefing saves...
