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Keywords: Value-creation logic
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2020) 36 (11): 39–41.
Published: 05 October 2020
... Market strategy Value-creation logic There is no universal market strategy which a firm can adopt to gain competitive advantage. Different markets require different market strategies in order for a firm to be effective. Traditionally, the view was that market strategies could be either proactive...
