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Keywords: Value-in-use
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Journal Articles
Strategic Direction (2025) 41 (10): 8–11.
Published: 27 October 2025
... of the team’s mission. This shift from one-way communication to co-creation makes CSR more authentic, more engaging and more effective in fostering loyalty. At the heart of the study lies the key concept of “value-in-use.” This differs from value-in-exchange, which is realized at the moment...

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