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Keywords: Value-in-use pricing
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Journal Articles
Journal:
Strategic Direction
Strategic Direction (2014) 30 (6): 17–19.
Published: 06 May 2014
.... Typical value metrics included return on investment and the impact on customers’ profitability and bottom-line results. Marketing strategy Return on investment Value analysis Total cost of ownership Business-to-business markets Value-in-use pricing It should not be a difficult question...
